Social Commerce: Sell Directly on Social Media Platforms

What's inside

• Social Commerce Fundamentals
• Instagram and Facebook Shops
• TikTok Shop
• Pinterest Shopping
• WhatsApp Commerce
• Live Shopping
• Shoppable Content Strategy
• African Social Commerce

About this product

Social commerce is the convergence of social media and e-commerce — where product discovery, consideration, and purchase all happen within a single social platform without the friction of an external website visit. For consumers, it means buying the exact item seen in a post without leaving the app. For brands, it means removing the steps between inspiration and transaction that cause the majority of purchase intent to evaporate. Nigeria and Africa present a unique social commerce landscape — where WhatsApp-based commerce already operates as a dominant informal e-commerce infrastructure, and where formal social commerce platforms are growing rapidly. This book covers the complete social commerce system across global platforms and the distinctly African social commerce reality.

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