Ebook
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A practical guide to visibility, trust and reputation for growing businesses.
Ten chapters in three parts on public relations fundamentals, media relations and reputation, communications and crisis planning, and choosing the right PR partner. It explains what PR really means, the benefits it brings a brand, how to measure whether it is working, what every communications plan should include, why crisis communications planning matters, and what to look for in a PR agency.
| File | Format | Size |
|---|---|---|
| PR & Communications Essentials ebook | 2.6 MB |
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