Influencer Marketing: Find, Partner, and Measure Campaigns

What's inside

• The Influencer Marketing Landscape
• Influencer Tiers and Selection Strategy
• Finding the Right Influencers
• Outreach and Negotiation
• Campaign Briefs and Creative Direction
• Campaign Types and Execution
• Measurement and Attribution
• Long-Term Partnerships and Influencer Strategy

About this product

Consumers are more sceptical of advertising than at any point in history. Banner blindness, ad-blocking software, and years of exaggerated marketing claims have produced audiences who filter out most brand communications before consciously registering them. Into this environment, influencer marketing offers something fundamentally different: a recommendation from someone the audience already trusts, in a context that feels personal rather than commercial.

Files

While online checkout is being set up, order by email: our team confirms payment with you and then sends the ebook to your email address.