Email Marketing That Converts: List Building to Sales Funnels

What's inside

• Why Email Marketing Outperforms Every Other Channel
• Choosing and Setting Up Your Email Platform
• List Building — Getting Quality Subscribers
• Email Copywriting That Gets Opens and Clicks
• Email Automation — The Sequences That Sell
• Segmentation and Personalisation
• Email Deliverability — Getting Into the Inbox
• Email Analytics and Revenue Attribution

About this product

Email marketing has been declared dead approximately once every three years since the early 2000s — killed successively by social media, mobile messaging, the attention economy, and spam filters. It has survived every obituary. In 2024, the average ROI of email marketing remains $36-$42 for every dollar invested — a return that no other digital channel consistently matches. Email's survival is not accidental; it is structural.

Files

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