Crisis Communications: Brand Reputation Management

What's inside

• Crisis Communications Fundamentals
• Crisis Planning and Preparation
• The Crisis Response Framework
• Social Media Crisis Management
• Spokesperson Training
• Post-Crisis Recovery
• Reputation Monitoring
• Nigerian Brand Reputation Context

About this product

Brand crises are not exceptional events — they are inevitable. A product failure, a customer complaint that goes viral, a leadership scandal, a regulatory action, an employee's controversial post, a supply chain failure, a misinformation campaign — any of these can transition from a manageable problem to a brand-threatening crisis within hours in the age of social media. The difference between brands that survive crises and those that do not is not luck — it is preparation and speed. The brand with a crisis plan, trained spokespeople, monitoring systems, and practiced response protocols handles the crisis before it metastasises. The brand that improvises under pressure makes the crisis worse. This book covers the complete crisis communications system — from preparation through response to recovery.

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