Ebook
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CRO Strategy, Research Methods, Heuristic Analysis, A/B Testing, Landing Page Optimisation, Checkout CRO, Personalisation, and Building a Continuous Improvement Programme.
Most marketing effort focuses on driving traffic. Conversion Rate Optimisation (CRO) determines what happens when visitors arrive. A 1% improvement in conversion rate produces the same revenue impact as a 1% increase in traffic — but typically requires far less investment. CRO is the systematic practice of understanding why visitors do not convert and designing changes that remove those barriers — grounded in data and validated through testing, not intuition.
| File | Format | Size |
|---|---|---|
| Conversion Rate Optimisation ebook | DOCX | 127 KB |
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