Ebook
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Statistical Foundations, Experiment Design, Website Testing, Email Testing, Ad Creative Testing, SEO Testing, Bayesian vs Frequentist, and Building a Testing Culture.
A/B testing converts marketing opinions into marketing knowledge. The difference between a marketer who tests and one who does not is not skill — it is certainty. The testing marketer knows what works in this market, for this audience, with this product. The non-testing marketer believes they know, based on best practices and intuition from other contexts.
| File | Format | Size |
|---|---|---|
| A/B Testing for Marketers ebook | DOCX | 126 KB |
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